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Outbell Showcase it's product in MEDINI CEO FORUM 2017 in Malaysia

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16 Jan 2017, Medini Malaysia hosted a CEO Forum with the proposed theme: "The Future Revolution - Smart Cities, IoT & Innovation". Outbell was presented to large audience with its key strength of iBeacon proximity solution and how it changes the way information is consumed by business and social in new IoT era.

Beacons used for internal communications at London Gatwick Airport

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Motorola and Servicom recently debuted a new digital mobile radio (DMR) system at London Gatwick Airport. Called Mototrbo Capacity Max, it is designed to provide better voice and data communications for 1,300 airport employees. iBeacons are used to trigger alerts to individual radios based on their location. Beacons are already used at many airports, but predominantly focused on passengers – sending them deals or helping them with wayfinding. They clearly can be helpful for internal communications as well. These same beacons, however, could be used for other purposes by Gatwick.

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Vending machines accepting BLE payments

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Bluetooth Low Energy (BLE) based mobile payments at vending machines are here. Netclearance, a smart beacon provider in the U.K. recently launched mBeaconVend. Once customers wave their mobile phone over the beacon device, they will see the purchase amount and can then confirm the transaction. No payment card or coins needed. It works with iBeacon or Eddystone beacon formats, plus can even use WiFi. It does not seem to be in their immediate plans, but the beacons could also be used for marketing.

Vending machines are moving more towards the cashless econonomy in the U.S. too – PayRange has a similar functionality and raised US$12m in June 2015.

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Llyman Allen Art Museum using beacons

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American Perspectives is the newly reinstalled permanent collection at the Lyman Allyn Art Museum. It includes paintings, sculpture, furniture, and decorative arts from the 18th through 20th century. It was closed for renovation from late June until early November 2016.

Beacons are playing a big role in the renovation and the new interactive mobile app. The free app will greet visitors with an intro, and help them find an interesting path through the galleries. When they get close to a piece of art, content about the piece will be delivered straight to their device thanks to the beacons. Free Wi-Fi is also available in case they do not have the app downloaded. There is also a building-wide modernization of the tools to help with climate control.

Overall, it is a comprehensive tech project that takes into account the visitor experience plus the maintenance of the collection.

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Fiat uses beacons at Paris auto-show

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For the Mondial de l’Automobile in Paris, the startup company Ivizone developed a contextual experience for Fiat Group. The Fiat, Jeep, and Alfa Romeo stands all had Estimote beacons. They were deployed on every car enabling specialised content to nearby visitors. Content included informative videos, images, specs, and sound about nearby cars. Users can then like the cars to see this info again later.

Fiat offered free WiFi at their stands so people could download the FCA Mondial app needed to enable the technology. They were also encouraged to activate Bluetooth. At the end of the show, Fiat had valuable info on their visitors thanks not only to the beacon technology but also the WiFi access points and app. About 400 people connected to WiFi daily of the 7,000 visitors. They are thinking about expanding the program to car dealerships.

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Transport for New South Wales Seeking Beacon Solutions

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Transport for New South Wales (TfNSW) has trying to find ways to use BLE beacons for their vision-impaired passengers. Now they are looking for other use cases for these beacons. They put together a Beacon Innovation Challenge and chose 8 teams of the 12 that participated. They each received a Bluecats starter pack and exclusive access to an existing beacon network at the Chatswood Interchange. Once they test out their ideas on the network, they will present prototypes in mid-November 2016.

Beacons have already proven helpful for projects trying to make transportation services more accessible. This initiative shows that with the right amount of creativity, the same beacons can prove useful for other projects as well. And vice versa. For example, if you have beacons installed for retail purposes, you could also use them to help make your store more accessible. Read more about the Beacon Challenge.

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Sephora uses beacons for internal events

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Many know them for their ability to trigger retail messages, but now the event vertical is expanding – even retailers are using them at their events. Sephora has been working with Eventfuel for their internal events. At a recent event in Singapore they added Estimote’s beacon technology to the mix. They used the beacons to help check in 150 delegates in less than 30 minutes. The beacons also allowed Sephora to know who was where throughout the day- Staff could be sent to different events based on how many people were there. They also used them for notifications for live polls, upcoming events and prompting questions for presenters or feedback about different sessions.

They realized that having a good internet connection is essential for using beacons on the fly and partnered with PopUp WiFi to ensure reliable WiFi for a better beacon and event experience. Best practices are continuing to be developed with beacons and events, with more and more use cases for using them. Beacons are quickly becoming mainstays in the event tech industry.

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